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Romania wants to attract Chinese tourists through promotion at ITB China

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Romania wants to attract Chinese tourists through promotion at ITB China

Forumul Economic Regional Moldova 2024 – Vatra Dornei, 4–6 iulie

Romania aims to attract Chinese tourists and promotes itself at ITB China, the most important trade fair dedicated exclusively to industry professionals, focused on the Chinese travel market.

“The participation of Romania in this edition of ITB China was proposed and approved within the Consultative Council of Tourism, a body that brings together representatives of tourism employers’ associations and professional associations. Furthermore, we emphasize that Shanghai holds special importance for our country, as it is where the tourism brand ‘Explore the Carpathian Garden’ was launched 14 years ago,” reads a statement from the Ministry of Economy, Entrepreneurship, and Tourism (MEAT), sent to AGERPRES on Monday, as reported by Agerpres.

The event takes place in Shanghai from May 27 to 29 and serves as an ideal platform for exhibitors to connect with travel agencies, hotels, airlines from around the world, as well as other entities operating in this sector, with the aim of forming partnerships and business relationships.

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The national stand, organized by the Ministry of Economy, Entrepreneurship, and Tourism, covers an area of 54 square meters and hosts the following partners: Holiday to Romania, World Synergy Travel, Global Transilvania Medical Health, Exact Tour, the City Hall of Borşa, and the Destination Management Organization of Maramureş. Additionally, the Consulate General of Romania in Shanghai will organize a series of tastings with Romanian products in a dedicated space. Throughout the exhibition, Gabriel Costin Furtună will provide artistic performances, interpreting authentic melodies on the pan flute.

At the official opening of the event, representatives present at the national stand included Horia-Dan Maxim, the Ambassador of Romania to the People’s Republic of China, Radu Fodoreanu, the Consul General of Romania in Shanghai, and Andrei Panait, an economic counselor at the Commercial and Economic Promotion Office in Shanghai.

“Romanian officials expressed appreciation for Romania’s participation in ITB China, considering this action a real opportunity to increase the visibility of our destination in this important market,” the statement said.

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To maximize Romania’s presence at ITB China, the ministry will organize a special event titled “Romania: The Gateway to Eastern Europe – Networking & Business Opportunities.” During this event, guests will discover detailed information about our destination’s tourism offer tailored to the target audience and will have the opportunity to exchange ideas and know-how to build relationships that can lead to future collaborations.

Regarding the specifics of the market, there has been a significant increase in Chinese tourism in recent decades, with millions of travelers choosing to spend their vacations outside the country’s borders. In this regard, the World Tourism Organization has presented optimistic perspectives, forecasting that approximately 100 million Chinese tourists are expected to spend their vacations abroad by 2025. In light of recent trends, China is on track to reach this goal sooner.

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In the ranking of tourist-sending countries to Romania, based on statistics provided by the National Institute of Statistics, China ranked 18th in 2019 – a reference year for Romanian tourism – with a total of 41,873 visitors. Thus, considering the existing potential, participation in ITB China aims to increase the visibility of our country and to strengthen its position as an increasingly attractive and rewarding tourist destination for Chinese tourists.

ITB China is part of the renowned “Internationale Tourismus-Borse” series, one of the largest and most important tourism exhibitions in the world. The event represents a successful platform where companies in the industry, including travel agencies, hotels, airlines, business operators, and other entities operating in this sector, meet to promote their products and services, as well as to develop partnerships and business relationships.


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