Alphabet Inc., the parent company of Google, will initiate smartphone manufacturing in India next year. The first model to be manufactured will be the Pixel 8, according to statements made on Thursday by Rick Osterloh, Vice President for Devices and Services at Google, as reported by Reuters
The manufacturing of these devices is set to start in 2024. Osterloh emphasized that “India is a priority market for Pixel smartphones, and we are determined to bring the best hardware and software capabilities to people across the country.” He also added that Google will establish partnerships with local and global suppliers for the production of its first smartphones manufactured in India.
This decision of the company, which is responsible for the Android operating system, the most widely used in mobile devices, marks another success for the New Delhi government’s campaign to attract major international manufacturers for device assembly in India.
The “Make in India” initiative led by Prime Minister Narendra Modi has attracted significant investments, including from the American tech giant Apple Inc., which started shifting the production of iPhone phones from China to India. Additionally, the American memory chip manufacturer, Micron Technology, has recently announced its plans to build its first semiconductor factory in India.
In addition to American device manufacturers, the South Korean group Samsung Electronics Co. carries out the production of Galaxy phones in India. Chinese device manufacturers that use the Android operating system have also forged partnerships with local producers.