FERM 2024 | Message from the Executive Director of ANTRIM (National Association for Incoming and Domestic Tourism), Elena STEPANOV

„TOURISM” Panel

18th Edition of the Moldova Regional Economic Forum, Vatra Dornei, 2024

SPEAKER – Elena STEPANOV, Executive Director of ANTRIM (National Association for Incoming and Domestic Tourism)

TOPIC: “The Role of ANTRIM in the Development of Tourism in Moldova and Strategic Cooperation for Tourism Development in Moldova 2030, in the Context of EU Accession”

Elena Stepanov, Executive Director of ANTRIM (National Association for Incoming and Domestic Tourism), shared, during the “Tourism Panel,” the vision and achievements of the association in promoting and developing tourism in the Republic of Moldova.

Tourist Routes for an Authentic Experience

Between 2018-2022, ANTRIM collaborated with its partners to launch over 30 tourist routes, available on the Moldova Travel platform. These diverse routes offer unique opportunities to explore Moldova’s natural and cultural wealth.

“The Central Moldova Hiking Route – from Nisporeni to Bălănești Hill is a perfect example of how we can leverage the natural beauty of the region,” stated the Executive Director of ANTRIM.

Training for Tourism Professionals

To support the improvement of service quality in tourism, ANTRIM organized various training sessions. The Moldova Tourism Start Up Academy and Next Tourism Generation Academy were essential initiatives in this regard. These programs involved hundreds of participants and addressed various areas, from visitor management in museum settings to the use of new technologies.

“Education is one of the most powerful tools for Moldova’s development. We hope for a positive impact on the quality of services provided,” emphasized Elena Stepanov.

Lobbying and Advocacy for Sustainable Tourism

ANTRIM, an active member of the Economic Council under the Prime Minister of the Republic of Moldova, has significantly contributed to the development of tourism-friendly policies. From creating the Guide with recommendations for health protocols in the context of COVID-19 to supporting initiatives from the Ministry of Culture, ANTRIM has been an essential player in promoting a sustainable and efficient business environment.

“We have made a major contribution to the process of formulating and adjusting funding activities for the development of small and medium enterprises in tourism,” noted Stepanov.

The Bridge Program and Cross-Border Projects

The Bridge Program facilitated participation in international events and provided support for the creative sectors and tourism. The cross-border project HERIPRENEURSHIP connected tourism and culture companies in the Black Sea region to create innovative tourism products.

“With the support of the European Union, we have created investment opportunities and sustainable partnerships around UNESCO sites,” explained Elena Stepanov.

Tourist Information Center – a Success Story

In 2017, ANTRIM opened the first Tourist Information Center in Chișinău, becoming a model for other regional centers. This project, realized with the support of the European Union, USAID, and the Government of Sweden, offers comprehensive information services for visitors.

“Our mission is to become a reference point in the national tourism industry and to connect regional networks,” stated the Executive Director of ANTRIM.

#FriendshipForTourism Grant Program

The partnership with Efes Moldova has brought significant benefits to the tourism industry through the grant program, which has supported 24 beneficiaries in five editions.

“This program leverages existing potential and improves tourism facilities, diversifying the activities offered to tourists,” continued the Executive Director of ANTRIM.

Benefits for ANTRIM Members

ANTRIM members enjoy multiple advantages, from access to external funding and dialogue with authorities to educational and cultural programs. ANTRIM supports and represents the interests of its members, facilitating the development of a business network and growth opportunities.

“We take pride in providing comprehensive support for our members, thus contributing to the development of Moldovan tourism,” concluded Elena Stepanov.

Through ANTRIM’s efforts, the Republic of Moldova is becoming increasingly attractive to tourists, offering authentic and sustainable experiences.